Thursday, June 10, 2010

Free Marketing Thursday

On my Monday post I decided to do an evil experiment, (well, not really evil since everybody involved gets something out of it) and ask authors to send me their press releases.

I thought up this experiment because my publisher PublishAmerica sent out a god-awful press release to the local media that no one (including myself) printed. I wanted to see examples of other press releases to see if other publishers sent out the same type of thing. Here are the results:

LM Preston – THE PACK

LM Preston is having a Virtual Book Launch and here is a Press Release about THE PACK


Author Skye Savoy Announces Release of “Finding Her Perfect Master” Through Eternal Press

Jackson, MS – Normally, genies grant wishes but, in Skye Savoy’s debut paranormal romance, Cala Lowery, a 310-year-old half-blood jinn needs a few granted herself. If she doesn’t find a new master before the Queen of the Jinn finds her, she'll be auctioned off on eBay... again.
Cursed by the Queen for supposedly flirting with the King, Cala’s auctioned off to the highest bidder on eBay. Her luck fails again when her master trades her in. She’s thrust into the world of humans with dwindling magical abilities which often misfire. Cala begins a desperate search for a new master to regain her powers and avoid being listed on eBay for a second humiliating time.
Her new job as an Entertainment editor and mystery e-dater for a newspaper’s online dating site brings in plenty of candidates, gives her a taste of independence and reunites her with the victim of her one-time one-night-stand, Lee.
Lee forgives Cala for an incident with a leaky pepper spray can during their first meeting. Their relationship skyrockets until Cala finds herself struggling to keep her career and potential new master when someone tries to sabotage her column and expose her identity to Lee, who happens to have a secret identity himself.

Originally from Pensacola, FL, Skye Savoy is a playwright and hospital marketing director in Jackson, MS.
“Finding Her Perfect Master” is a magic carpet ride with enough passion and comedy to keep the reader soaring.
Coffee Time Romance gives Finding Her Perfect Master “4 Cups.” A Reviewer says: "A fun story riddled with misadventure after misadventure, Cala is a wisecracking modern genie who is easy to relate to. Lee is torn between rescuing her and washing his hands of the whole mess, but at the same time drawn to her with a need he cannot explain. As hot as a genie’s blood, this book was a wild ride from start to finish, while being hilarious from page one."

Siren Book Reviews gives Finding Her Perfect Master “5 Siren Stones.” A Siren Book Reviewer says . . .
"Skye Savoy has created a superb story of love, life and mystery that is certain to capture the imagination of the reader and keep them hooked from beginning to end. The characters are realistic and evoke feeling of complete relation as they mutter through the turmoil of everyday life, and the unique twist and turns of being something more."
"This is a story of love, relationships, and the emotional roller coaster that accompanies both. It contains just the right amounts comedy, sex, frustration, turmoil and triumph to propel both the hero and heroin into the heart of the readers. I found myself laughing at the comical antics, and gritting my teeth at the arrogance of the unique array of characters Ms. Savoy has managed to bring together in a story that is certain to remain on my favourites list. This is easily a high recommendation read."

“Finding Her Perfect Master” is available through Eternal Press at and and For information on the author, go to
For information, contact Becky Martin at 601-507-9319


Sending You Sammy by Sarah Butland
published by ProSpec Industries Inc
Sells for $14.95

A fictional children's book which teaches its readers the benefits of eating healthy and leading active lives while being a book they love. Follow as Sammy, your everyday 10 year old boy, becomes a superhero named BananaBoy.

Website: Adventures of Sammy

Just from my own experience as an author, newspapers have very limited room for their novel sections, and unless you find a very kind editor they will probably pass over any long press release.

So from the editors I’ve talked to of the three, Sarah Butland’s SENDING YOU SAMMY would probably be published in any newspaper. LM Preston’s THE PACK might but it doesn’t really entice the reader, a one-sentence description would pull it all together. And finally, Skye Savoy’s “FINDING HER PERFECT MASTER” although it sounds like an interesting book, the press release would probably be passed over by the newspapers as it is too long for print and would need an editor to condense it down to one sentence.

I’d like to thank everyone who helped me with this experiment as it gave me a chance to look at press releases from the eyes of an editor (I couldn’t do that objectively with my own). This process will really help me when I make press releases for my book signings.

Does anyone else have any helpful critiques of these three press releases (As they are not my own I reserve the right to delete any mean spirited comments) that might help me and the authors of these three books?

By Darrell B. Nelson author of Invasive Thoughts


LM Preston said...

Oh, gee, thanks for the honorable mention. I'm glad you used my press release as an example. Love the site by the way.

Stephanie Barr said...

I found the one about Cala intriguing, even if it is too long for most newspapers.